Touch Screens = higher customer satisfaction April 5, 2010
Posted by crossroadmedia in Mobile Trends.Tags: Android, Apple, Google, HTC, iPad, LG, Nokia, RIM
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On April, 1, J.D. Power and Associates a released study which shows that among consumers who use smartphones, touch screen phones achieve a higher level of customer satisfaction than QWERTY devices.
According to Kirk Parsons, senior director of wireless services at J.D. Power, “It’s all about getting what you need to get done quickly.”
Apple has the highest customer satisfaction rating among smartphone owners, with a score of 810 (on a scale of 1,000), performing well in categories such as ease of operation, operating system, features and physical design. RIM’s BlackBerry trailed in second with a score of 741.
LG had the highest customer satisfaction among traditional handsets, scoring well in all five areas, particularly design, features and operation.
The question is – will high levels of consumer satisfaction among mobile users translate into success for other touchscreen devices, such as the iPad, or a possible Android-powered Google tablet?
