Opportunities abound as online CPM rates enter freefall January 26, 2009
Posted by crossroadmedia in 1.Tags: Advertsing Age, banner campaigns, CPM
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An overabundance of online impressions on major content venues alongside the effects of a recession-induced advertising slowdown have resulted in a precipitous drop in CPM rates. While some in the industry have been adversely affected, others see opportunity in a reshaped price structure and online advertising landscape. Read the full story from Advertsing Age.
