The Travelocity Gnome – now on Chatroulette.com April 2, 2010
Posted by crossroadmedia in Cutting through the jargon.Tags: Chatroulette, Conversion, Travelocity
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Chatroulette presents a unique challenge to online marketers – how to make an impression, or achieve a conversion – before getting “nexted”? Travelocity has come up with a novel approach, using their iconic ‘Gnome’ character. According to Media Post, the “Roaming Gnome” is appearing on the video chat site holding a sign that urges users to take a vacation in one of a number of destinations. Travelocity’s ad agency, McKinney, also has a staffer appearing on the chat site. If the user doesn’t like the gnome, they can just “next” it. This is an innovative approach and one worth watching to see if other advertisers adopt a similar strategy.
