Universal Tagging to Optimize Page Load Times and Site Performance April 22, 2010
Posted by crossroadmedia in Cross-Channel, Cutting through the jargon.Tags: Akamai, Conversion, Load Time, Optimization
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Optimizing page load times and site performance is an ongoing and well-documented challenge for online marketers. The proliferation of widgets and tags used to track online behavior and add features is a two-edged sword – adding functionality, generating insightful metrics vs. increased page load times. As an interactive marketer focused on achieving higher conversion rates, I am acutely aware of the detrimental effect that slow load time has on conversions. An item from Media Post about Subaru’s efforts to cut page load times with a tag aggregation service called Tag/Man illustrates how a major brand is tackling this problem.
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