MLB.tv streaming on Sony PlayStation April 22, 2010
Posted by crossroadmedia in Cross-Channel, Cutting through the jargon.Tags: cross-channel marketing, Major League Baseball, Sony
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Sony and Major League Baseball have announced a partnership that will bring out-of-market games to Sony PlayStation consoles, extending MLB’s reach to video gamers and augmenting PlayStation’s position as a digital entertainment hub. Last month I blogged about the road back for Sony, this is another step for the Japanese consumer electronics giant.
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